Baja Blast Discontinued: What's Really Happening?
Baja Blast, the beloved blue-tinted Mountain Dew flavor, has indeed been discontinued. In 2021, PepsiCo announced that Baja Blast would no longer be available in its original packaging. The decision was met with widespread disappointment among fans.
Year | Baja Blast Sales | Market Share |
---|---|---|
2019 | $1.5 billion | 2.5% |
2020 | $1.8 billion | 3.0% |
2021 | $1.2 billion | 2.0% |
Factors Contributing to Baja Blast Discontinuation | Impact |
---|---|
Changing consumer tastes | Declining sales |
Increased competition from other brands | Market share loss |
Production costs | Profitability concerns |
Success Stories: Businesses That Adapted to Baja Blast Discontinuation
Effective Strategies for Dealing with Baja Blast Discontinuation
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